Lynn, founder of Positive Impact Partner, is one of the most energetic, buoyant marketers you will encounter. Lynn’s approach to marketing focuses on creating a positive experience—and positive result—for everyone involved. She is uniquely qualified to understand and develop positive marketing solutions. Her education in cognition gives her an unusual degree of insight into how people think, act, and buy. After making a major positive impact on the lives of hundreds of people with severe disabilities by developing programs to help them move into the workforce and community, Lynn transitioned into the private sector. She has worked with industry leaders including RSA Security, Serena Software, VeriSign, Ampro Computers and Cooler, to increase lead generation, coordinate international branding campaigns, launch new products, manage multi-million dollar budgets, manage databases, and analyze the effectiveness of marketing and advertising programs. She also started the first emarketing roundtable in Silicon Valley and served as the Vice President of the Business Marketing Association.  Leading the Positive Impact Partner team, Lynn brings smiles to marketing communications and supports the environment by championing eco-friendly marketing practices.

Joan brings a unique blend of analytics and creativity to product marketing management for B2C companies, such as General Motors, American Greetings and Portal Publications. Her expertise runs the gamut of the entire product lifecycle from market research and new product development to producing marketing collateral and sales trainings. She has partnered with top mass merchants, including Target, Wal-Mart, Kmart, and Costco to develop chain-specific products, promotions and merchandising plans that delivered double digit growth. Specialty retail chains like Cost Plus, Bed Bath and Beyond, Barnes and Noble, and PetSmart, as well as national and regional groceries and drugstores, have maximized their returns by implementing Joan’s strategies. She has proven her expertise in reaching a company’s ideal targets with the essential “P’s”—the right products, positioning, pricing, placement and promotions. Her passion for creating art and past experience in international education serve her well when interfacing with creative agencies and in launching products for our global economy.

Randy’s creative transformation of images reflects his unique humor, distinctive conceptual approach, and graphic style that is colorful, playful, smart, and clever. He has received prestigious ADDY and Harvey Awards for his ads and campaigns. He and his design team have developed an eclectic and flexible style over the past twenty years and have won numerous national awards for their logotypes, branding, and corporate identity systems. Adobe employed his team’s expertise in typography, and his portfolio includes the Oracle mark as well as integrated marketing campaigns for RSA Security, Microsoft, IBM, Serena Software, VeriSign, Silicon Graphics, and Cisco. Randy has developed memorable graphics that convey humor even in the most serious of ventures, including Internet security, bringing unprecedented attention to his clients’ products. He has partnered with Nike to promote the University of Oregon’s football team in an over-the-top, fun, extreme manner. He has also published a playful book describing feline characteristics and behaviors based on observations of his cat Claude.

Jodie is known for increasing sales by creatively transforming business messages into memorable, enduring designs in the form of logos, print collateral, packaging, signage, exhibit/event design, and websites. Her user-friendly package and layout design for Apple’s out-of-box experience improved customers’ set up.  Jodie creates corporate identities by bringing continuity and effective branding to all design requirements. Her identity system for Apple’s recycling program is just one example. The marketing package and graphics she created for Charles Schwab presented the company brilliantly, helping it make Fortune Magazine’s 100 Best Companies list.By closely listening to clients’ needs, she develops versatile, vibrant works that capture the appropriate tone and message to differentiate and enhance corporate branding. She has created award-winning point-of purchase packaging materials for The Eureka Vacuum Company and NeXT Computer. She has developed graphic solutions for IMPAC Medical Systems, NASA Ames Research Center, Second Harvest Food Bank, Stanford University, Hewlett-Packard, and many others.

Tom is an award-winning, seasoned photographer whose reverence for the classic style of commercial photography and affinity for analog and digital technology makes him a nimble collaborator. He thinks visually and leverages creative processes to give clients photography that works. Intel, Adobe Systems, Hewlett Packard, Apple Computers, Silicon Graphics are just a few of the technology companies that have employed his inspiring images to convey their messages. In addition to those familiar names, Tom has created dramatic photographs for medical providers and researchers, such as the Stanford Genome Center, and medical device manufacturers worldwide. On the consumer and retail fronts, Tom’s images have graced the marketing materials of IKEA, Klutz Books, and Scharffen Berger Chocolate. His talent for capturing the essence of his subjects is apparent whether he is creating a portrait that instills trust for a corporate brochure or developing a concept for a high-tech product that expresses playfulness.

Jason, master of the web, offers award-winning Web/Flash design and development and Internet project management. The website that he designed and managed for RSA Security received numerous accolades, including PC Magazine's 100 Best Web Sites for four consecutive quarters. Jason also serves as webmaster for the Bonneville Environmental Foundation carbon calculator and website. His experience includes website design and layout, daily content management, implementing web and e-mail marketing promotions, executing lead gathering systems that interact with customer relationship databases, deploying web-based databases and security functions, and conducting site functionality studies. His client list includes VeriSign, Magellan Navigation, SnowShore Networks, Secorix, and Liberty Alliance Project. Jason is an expert at coding HTML and web construction using a wide variety of web editors. He is also skilled at multimedia production employing a long list of graphic design programs and applications for audio/video development, 3-D graphics and animation.

Lisa’s love of numbers, combined with her economic savvy and understanding of human behavior, allow her to cut through the noise in our increasingly data-rich environment to provide clients with thoughtful analysis and action plans to propel their business forward. She provides the integrated data and sound analysis they require to address complex business issues. Dell, Nokia, Motorola, TD Waterhouse, LimeLife, Consumer Reports, and CNET Networks have incorporated Lisa’s findings into their strategies. Lisa has helped both traditional and online retailers such as JC Penney, Yahoo! Shopping, Amazon.com, and eBay understand the dynamics of how people shop. Lisa served as Director and Chief Analyst of the eCommerce Strategies Service at Nielsen/NetRatings, a leading Internet Audience Measurement & Analysis firm. In previous work with GartnerGroup Dataquest, VLSI Research and Asahi Agency (Tokyo), Lisa demonstrated her expertise in market sizing and forecasting and customer satisfaction surveys for global telecommunication, networking and marketing communications vendors. Lisa’s work counts!

Kazuyo provides clients with the raw ethnographic data necessary to gain an edge in today’s highly competitive environment. In addition to coordinating data generation and managing third party suppliers, she consults on data interpretation and utility and facilitates ideation sessions to develop actionable steps. Kazuyo utilizes a wide range of qualitative market research methods to test new consumer product concepts, designs and strategies. Her technical expertise includes intercept interviews, in-context discussion groups, observations, context mapping, rapid assessment, and persona creations. A former senior ethnographer at Ethnographic Research Inc., Kazuyo has conducted research in the U.S., Australia, Taiwan and Japan in consumer products, retail, electronics, cell phone applications, durables, pharmaceuticals, financial services, entertainment and advertising. Pfizer and Unilever are two of her well known clients. Kazuyo has presented at professional conferences and has led workshops on ethnography and research techniques.

Sharon is armed with a wealth of account management experience in marketing communications. Working with such notable clients as Coca-Cola and Roche Pharmaceuticals in Australia and Bank of the West and Knight Ridder in the US, she has tackled a range of marketing, public relations and advertising projects. As an account manager in Silicon Valley's oldest advertising agency, Sharon exceeded client expectations by developing marketing plans (including market analysis, branding and positioning) and managing projects ranging from print ads, direct mail and radio to tradeshow, outdoor and online elements. Sharon is an avid world traveler. She put her global marketing expertise to work at Coca-Cola and British Telecom in Britain and IBM, McCann-Erickson Advertising and Mangold-Sengers Communications in Australia. In her corporate communications role, she worked on newsletters, annual reports, corporate capability brochures, direct mail campaigns, point-of-purchase displays, and sales promotions. Having experienced both the agency and client sides, as well as launching her own entrepreneurial venture, Sharon understands marketing from various perspectives.

Anne supports Positive Impact Partner team members by cheerfully taking care of virtually all of the nitty-gritty details so they can focus their creative energies on what they do best. From maintaining marketing calendars to budgets, from technology support to mailings, Anne’s coordination efforts are indispensable. Anne is committed to providing valuable professional and collaborative services with dedication, integrity and the highest standards. Anne possesses good judgment, taste and a rare combination of ease and action. She brings a blend of skill and sensitivity, knowing when to push, when to pull and when to hold back. These intangible qualities in addition to her technological skills are the Anne Factor—Anne’s greatest asset. Anne has been interviewed by Time Magazine and for a number of books related to career and personal development. As a successful small business owner, Anne has first-hand knowledge of many issues that PIP clients face.