Lynn’s a creative director, behavioral marketing specialist and president of her own marketing firm, Positive Impact Partner. Her “secret sauce” is her extensive background in cognitive and behavioral psychology, which gives her an unusual degree of insight into how people think, act, and buy. Her unique approach really does inspire customers to take action, and shortens the sales cycle, with positive measurable results.

Lynn has over 20 years experience with both commercial companies and non-profits including dozens of clean technology, energy efficiency and green businesses, as well as community outreach, high technology and consumer enterprises. Her experience includes generating leads in innovative ways, coordinating international branding campaigns, launching new products and programs, managing multi-million dollar budgets, and analyzing the effectiveness of marketing and advertising programs—then making adjustments to get even better results!

She’s a go-getter too. In the environmental space, she’s a 2008 graduate of Acterra’s Be the Change Environmental Leadership Program and helped launch multiple green companies. As Marketing Chair of the Cleantech Open, she set up marketing programs, messaging, social media ready website and training to increase volunteer involvement and satisfaction. In social services circles, she was known as the “start up queen”…able to take impossible situations and turn them into successful community-based social services programs. She regularly shares her inspired marketing approach with organizations, to help them learn to make every marketing dollar count…while also creating smiles and loyalty along the way.

Joan brings a unique blend of analytics and creativity to product marketing management for B2C companies, such as General Motors, American Greetings and Portal Publications. Her expertise runs the gamut of the entire product lifecycle from market research and new product development to producing marketing collateral and sales trainings. She has partnered with top mass merchants, including Target, Wal-Mart, Kmart, and Costco to develop chain-specific products, promotions and merchandising plans that delivered double digit growth. Specialty retail chains like Cost Plus, Bed Bath and Beyond, Barnes and Noble, and PetSmart, as well as national and regional groceries and drugstores, have maximized their returns by implementing Joan’s strategies. She has proven her expertise in reaching a company’s ideal targets with the essential “P’s”—the right products, positioning, pricing, placement and promotions. Her passion for creating art and past experience in international education serve her well when interfacing with creative agencies and in launching products for our global economy.

Inka is an experienced marketer with proven skills in business strategy and development, marketing planning and communications. She has worked in a marketing, project management and product marketing capacity for over 20 years and her diverse work experience provides unique perspectives to customers. She has lead branding efforts with PC Guardian and created co-branding campaigns with organizations such as WoolrichR, Stanford University and QVC, resulting in significant launch and growth campaigns for the organizations. Through the development of new market segments, Inka contributed to growth at Birkenstock Footprints where she was also responsible for developing tradeshows, national sales meetings and customer round tables. Through the implementation of PR, lead generation and nurturing, as well as SEO strategies, Inka positively impacted profits at Portal Publications, and PC Guardian. She has worked with large retail chains such as Macy's, Target, Walmart, Nordstrom and Bed Bath and Beyond as well as corporate organizations such as Well Fargo, the State of Florida and Kaiser Permanente. Her work experience includes a wide variety of industries ranging from wireless technologies to electronics and software, to education and government, security, apparel, publishing, arts, hospitality, gift and garden. She brings a very analytical point of view to the table and is fluent German.

Randy’s creative transformation of images reflects his unique humor, distinctive conceptual approach, and graphic style that is colorful, playful, smart, and clever. He has received prestigious ADDY and Harvey Awards for his ads and campaigns. He and his design team have developed an eclectic and flexible style over the past twenty years and have won numerous national awards for their logotypes, branding, and corporate identity systems. Adobe employed his team’s expertise in typography, and his portfolio includes the Oracle mark as well as integrated marketing campaigns for RSA Security, Microsoft, IBM, Serena Software, VeriSign, Silicon Graphics, and Cisco. Randy has developed memorable graphics that convey humor even in the most serious of ventures, including Internet security, bringing unprecedented attention to his clients’ products. He has partnered with Nike to promote the University of Oregon’s football team in an over-the-top, fun, extreme manner. He has also published a playful book describing feline characteristics and behaviors based on observations of his cat Claude.

Tom is an award-winning, seasoned photographer whose reverence for the classic style of commercial photography and affinity for analog and digital technology makes him a nimble collaborator. He thinks visually and leverages creative processes to give clients photography that works. Intel, Adobe Systems, Hewlett Packard, Apple Computers, Silicon Graphics are just a few of the technology companies that have employed his inspiring images to convey their messages. In addition to those familiar names, Tom has created dramatic photographs for medical providers and researchers, such as the Stanford Genome Center, and medical device manufacturers worldwide. On the consumer and retail fronts, Tom’s images have graced the marketing materials of IKEA, Klutz Books, and Scharffen Berger Chocolate. His talent for capturing the essence of his subjects is apparent whether he is creating a portrait that instills trust for a corporate brochure or developing a concept for a high-tech product that expresses playfulness.

Jason, master of the web, offers award-winning Web/Flash design and development and Internet project management. The website that he designed and managed for RSA Security received numerous accolades, including PC Magazine's 100 Best Web Sites for four consecutive quarters. Jason also serves as webmaster for the Bonneville Environmental Foundation carbon calculator and website. His experience includes website design and layout, daily content management, implementing web and e-mail marketing promotions, executing lead gathering systems that interact with customer relationship databases, deploying web-based databases and security functions, and conducting site functionality studies. His client list includes VeriSign, Magellan Navigation, SnowShore Networks, Secorix, and Liberty Alliance Project. Jason is an expert at coding HTML and web construction using a wide variety of web editors. He is also skilled at multimedia production employing a long list of graphic design programs and applications for audio/video development, 3-D graphics and animation.

Kerri McHale brings over a decade of experience in design, art direction and marketing that spans the gamut from wholesale to retail to B2B. She has created and directed fresh and compelling campaigns, retail products, marketing materials, brand identities and websites for small and large clients (such as Target and Cost Plus) alike. She’s a web Standardista who’s passionate about usable and engaging design and dedicated to constantly improving the craft. Kerri has a knack for turning abstract and diverse ideas into valuable design and marketing assets, and enjoys working with clients to help turn their concepts into profitable realities.

Lisa’s love of numbers, combined with her economic savvy and understanding of human behavior, allow her to cut through the noise in our increasingly data-rich environment to provide clients with thoughtful analysis and action plans to propel their business forward. She provides the integrated data and sound analysis they require to address complex business issues. Dell, Nokia, Motorola, TD Waterhouse, LimeLife, Consumer Reports, and CNET Networks have incorporated Lisa’s findings into their strategies. Lisa has helped both traditional and online retailers such as JC Penney, Yahoo! Shopping, Amazon.com, and eBay understand the dynamics of how people shop. Lisa served as Director and Chief Analyst of the eCommerce Strategies Service at Nielsen/NetRatings, a leading Internet Audience Measurement & Analysis firm. In previous work with GartnerGroup Dataquest, VLSI Research and Asahi Agency (Tokyo), Lisa demonstrated her expertise in market sizing and forecasting and customer satisfaction surveys for global telecommunication, networking and marketing communications vendors. Lisa’s work counts!

Kazuyo provides clients with the raw ethnographic data necessary to gain an edge in today’s highly competitive environment. In addition to coordinating data generation and managing third party suppliers, she consults on data interpretation and utility and facilitates ideation sessions to develop actionable steps. Kazuyo utilizes a wide range of qualitative market research methods to test new consumer product concepts, designs and strategies. Her technical expertise includes intercept interviews, in-context discussion groups, observations, context mapping, rapid assessment, and persona creations. A former senior ethnographer at Ethnographic Research Inc., Kazuyo has conducted research in the U.S., Australia, Taiwan and Japan in consumer products, retail, electronics, cell phone applications, durables, pharmaceuticals, financial services, entertainment and advertising. Pfizer and Unilever are two of her well known clients. Kazuyo has presented at professional conferences and has led workshops on ethnography and research techniques.